One of the early use cases our users singled out with Betscope was the ability to find bets where they didn’t necessarily have a strong opinion on the game, but saw potentially weak prices and wanted to exploit them. As we talked about last week, wherever there are arbitrage opportunities, at least one sportsbook’s price has to be wrong, and therefore exploitable. Our users would make small changes to our games page and run our calculations engine, essentially saying that they had no strong opinion on the game, but wanted to see which prices were different enough from our sharp consensus numbers that they warranted a bet. In short, they were using our odds screen for a top-down betting approach, bypassing our correlations and looking to find which prices were worth picking off.
Today, we’ve automated that process and put this exact methodology in our own best bets page:
The best bets page is a continuously updating feed of positive expected value bets, where the expected value of each bet is based on each bet’s price compared to our sharp consensus numbers that appear on each of Betscope’s game details pages. The bets are embedded with deep links to take you straight to each bet’s page on their sportsbook, so you can click and bet as fast as possible to capitalize on often fast-moving lines. The end result is you are able to see where all the value is in the sports betting market and get down on it in a fraction of the time it would take you otherwise, supercharging your hourly earnings from sports betting.
You may have seen similar products that offer the same functionality as this. In fact, I would not be surprised if many more places offered similar products in the coming years. We’re particularly proud of our version of the best bets page because of a couple of differentiating factors:
Our sharp consensus offers a more accurate source of top-down ground truth to compare prices against.
Our additional market context (low hold, outliners, arbitrage) provides additional critical information to help your bet/no bet decisions.
Our distribution-based approach to finding value means we are able to surface far more value in the betting markets than tools that require strict line and market matching to sharp books.
We’ll have a lot more to say about all of these things in the coming months, but for now, go take a look and let us know what you think.